Came across this interesting report today in emarketer Daily:

We are in lead gen and not advertisement you say? Good catch! But that’s not my point. The point is that various industry sources agree that this mode will substantially grow in terms of adoption. Even though the same sources also notice today that frequent usage is [...]

How many B2B marketers today really have implemented a permission based communication strategy? Btw: how do you interpret permission based marketing? Is your definition one of stating: “It’s about sending information to people that have given their explicit consent to receive information from you?” Or do you define permission marketing as the discipline that tries [...]

Amazing to see how several industry sources are talking about the need to get serious about systematizing B2B marketing and sales alignment. This is good news because it supports directly our mission statement as well.
I’m also noticing a lot of new editorials and studies referring to a new model for the marketing org chart that [...]

It’s becoming a recurring theme in this blog. Any lead generation tactic is about trying to establish a conversation between a solution provider and his target audience. True lead generation management is about understanding all of the dynamics that let you set up those dialogs. For example: a lead-generation webinar is about much more than [...]

One of the coolest things about working at Bulldog is the opportunity to really see and feel the seismic shifts in business, culture and strategies that are being fueled by the an evolution of tools and processes that’s happening so fast it boggles your mind.
Here at Bulldog, we call it “strategic overload,” as the depth [...]

I ust came across an awesome video:

Is there a relationship with B2B lead generation, you ask?
Big time! That is, if you start from the idea that a lead-generation tactic is also about processes that try bringing people together, e.g. locating potential buyers that are looking for a vendor that has a solution for that buyer’s [...]

Welcome!
Let’s start off with a thought provoker. We have ERP for the administrative processes. SFA/CRM for the sales process. And (finally?) we’re also starting to see (enterprise) marketing automation and management software (EMM) entering the B2B space.
Online technology, once again, is enabling a great deal of potential change. But as with every piece of technology, [...]

Welcome to BullBlog, a soon-to-be regular spot for ongoing discussion, thought, debate and insight into the fast-changing world of BtoB sales and marketing trends.

This is exciting for me, on a personal level, as it represents a key part of Bulldog Solutions’ evolution, and another step in our company’s vision. At Bulldog, we’ve achieved tremendous [...]