Archive for March, 2007

7 Deadly Sins

March 30th, 2007 — Kristin Farwell

Digital Web Magazine brings us the “7 Deadly Sins of Email Marketing”. All of them are worth noting, but a big shout out to number 2 “Failing to spam-check the email copy before sending.”
“As essential as testing the design of the newsletter, the content of the newsletter should be spam-checked before sending. … Messages containing [...]

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Taking the Next Step

March 28th, 2007 — Todd Davison

Bulldog Solutions recently announced that we have raised $5 million in investments from SSM Partners, to fuel Bulldog Solutions growth and emergence in the marketplace. This is an exciting transition point for us. When we started the company, we focused very hard on building upon our early successes, re-investing our revenue into growth, and building [...]

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The Double Edge of Accountability

March 7th, 2007 — Todd Davison

Bulldog Solutions is right in the mix with many of the mega trends that are reshaping the landscape of marketing and lead generation. Billions are flowing into online marketing, with more of the wallet share and higher spends in marketing creating a whirlwind of activity and growth in online marketing. The sophistication and [...]

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About the 4Ps

March 7th, 2007 — Koen De Witte

I found this on 1to1 blog: http://www.1to1media.com/weblog/marketing/
I share the opinion of those that say that the 4Ps are of all times. Customer centric thinking, accelerated by new Internet driven models does not replace this. I agree that old school product centric business management is over and out.
But I’m not ready to talk about a demise [...]

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