Archive for March 7th, 2007

The Double Edge of Accountability

March 7th, 2007 — Todd Davison

Bulldog Solutions is right in the mix with many of the mega trends that are reshaping the landscape of marketing and lead generation. Billions are flowing into online marketing, with more of the wallet share and higher spends in marketing creating a whirlwind of activity and growth in online marketing. The sophistication and [...]

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About the 4Ps

March 7th, 2007 — Koen De Witte

I found this on 1to1 blog: http://www.1to1media.com/weblog/marketing/
I share the opinion of those that say that the 4Ps are of all times. Customer centric thinking, accelerated by new Internet driven models does not replace this. I agree that old school product centric business management is over and out.
But I’m not ready to talk about a demise [...]

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