Has it really been two-and-a-half years since I set up my LinkedIn profile? How well I recall those days, earnestly inviting contacts from previous jobs and checking my contacts list to see if I’d finally hit double digits.
I sent an invitation to a college friend, who was VP of Technology at a major new- and [...]

Read this terrific article by marketing consultant Kristin Zhivago on creating effective marketing copy.
She states that there are two problems with the typical approach to Web copy. First, little of it is “even close to useful.” Second, “since everyone writes the same copy, using the same old tired words and phrases, customers have learned to [...]

I recently came across a great article on The Future of RSS by Alek Iskold http://www.readwriteweb.com/archives/the_future_of_rss.php. Alek discusses the possibility of adding more items to the standard RSS format in order to deliver a lot more information. Comments to his blog range from “I hope it happens to RSS” to “RSS was never intended for [...]

Chris Kenton, CEO of MotiveLab, writes (well, rants) in a recent guest blog posting for Unica:
If there’s one phrase I could forever eliminate from the marketing handbook, it would be “What’s the ROI on Social Media?” The question is completely inane, and belies a lack of meaningful understanding about metrics and performance measurement. It’s a [...]

We hosted a live Webinar today to kick off a series based on our 5Ms framework for demand generation. Todd Davison, our president, was the speaker, and we had some fantastic audience questions and an overall engaging presentation.
Imagine my surprise, turned quickly to consternation, when minutes before the live event a window washer swooped through [...]