Recommended Rant: Social Media Metrics
April 6th, 2007 — Amy Bills
Chris Kenton, CEO of MotiveLab, writes (well, rants) in a recent guest blog posting for Unica:
If there’s one phrase I could forever eliminate from the marketing handbook, it would be “What’s the ROI on Social Media?” The question is completely inane, and belies a lack of meaningful understanding about metrics and performance measurement. It’s a [...]