Statistics that speak for themselves
May 1st, 2007 — Koen De Witte
Sirius Decisions’ latest newsletter included some interesting stats re: perceived effectiveness of lead gen tactics.
I remember a Forrester paper ‘B2B marketing needs a makeover -now’ that reported on the popularity of live events in the B2B mix. This is the exec summary: “Business marketers cling to marketing tactics that they admit fail to work as [...]