Are My Marketing and Sales Data Communicating?
September 17th, 2007 — JT Buser
I just finished reading two interesting research briefs from Sirius Decisions. The first brief focused on Field Marketing Variable Compensation while the second brief focused on the “Brave New Demand Creation World.” Both briefs are highly informative and although stand out on their own, they also have some commonalities. Two common threads that stood out [...]