A toy-of-the-moment giveaway is a tricky tool for driving registration to a live Webinar. If the measure of success is lead quality, and ultimately, sales, attracting a bunch of registrants who are in it only for the iPod and aren’t anywhere close to the kind of prospect that’s a fit for your services isn’t really [...]

I was just handed an article written by the Email Diva (it was hard copy, otherwise I would have the link).
Summarizing, the author stated that since there was no standardization in email metrics (citing EEC Whitepaper), one should seek out benchmarks from their Email Service Provider, or Marketing Sherpa, which is close to apples to [...]

Hello all!
I just got back from presenting at Innotech. There was a common theme I kept hearing in every presentation: metrics, metrics, metrics. Surprisingly though, there was little discussion of benchmarks (except for my talk). So, why do I seem to harp on this issue so much? Well, simply put, you can measure [...]

Most rules in B2B social media haven’t been written yet. There is no general best practice, except but maybe one: be honest, be yourself, post frequently, communicate, reach out, avoid selling (sounds familiar this last one?), add some flair of altruism.
People sometimes are connected in the strangest ways. The internet is not any different than [...]