Using Industry Standards
October 17th, 2007 — JT Buser
I was just handed an article written by the Email Diva (it was hard copy, otherwise I would have the link).
Summarizing, the author stated that since there was no standardization in email metrics (citing EEC Whitepaper), one should seek out benchmarks from their Email Service Provider, or Marketing Sherpa, which is close to apples to [...]