Something’s missing
Webinars and social media
Next month we’re hosting a Webinar on that very topic: “How to Get Clients to Love Your Brand…and Spread the Word About It.”
iphone, linedin, rolodex, lead generation
Are You Increasing Probability with Every Client Touch?
One addition to SXSW Interactive, new for 2008, that I’m intrigued by is the Core Conversations. These are essentially a way to put structure around “hallway conversations” that are the most valuable parts of a conference like this.
We did a subject line test for Marketing Watchdog Journal. We wanted to see if the possibility of winning a book would have at least as much appeal as winning an iPod, or as not winning anything at all. Short answer: Looks like it does.