I’m quoted in a DemandGenReport article today, “B2B Marketers Test New Web Seminar Formats to Maintain Registrant Numbers.” It’s a good snapshot of key trends in Webinars right now: The need to work harder in order to keep attendance numbers steady; the move toward rich media; experimentation with different formats and lengths.
We’ve had some success lately [...]

Avinash Kaushik (aka, My Analytics Hero) has a great post today on The “Action Dashboard” (An Alternative To Crappy Dashboards). In his typically tangible, engaging way, Avinash has mounted one of my all-time favorite soapboxes — it is a grand misconception to see “using data” as primarily an exercise of capturing data and then [...]

Welcome to our new and improved blog platform! We pride ourselves on our internal experimentation, in that our Marketing department is our R&D lab. In hindsight, our previous blog platform was a bit of a failed experiment. But, we try to fail forward, so, after watching our homegrown platform steadily lose ground to the mainstream [...]

I did a presentation to the Austin Eloqua user group meeting this afternoon, and there was enough interest in the material that it seemed worth sharing more broadly.