I’m quoted in a DemandGenReport article today, “B2B Marketers Test New Web Seminar Formats to Maintain Registrant Numbers.” It’s a good snapshot of key trends in Webinars right now: The need to work harder in order to keep attendance numbers steady; the move toward rich media; experimentation with different formats and lengths.
We’ve had some success lately [...]

Avinash Kaushik (aka, My Analytics Hero) has a great post today on The “Action Dashboard” (An Alternative To Crappy Dashboards). In his typically tangible, engaging way, Avinash has mounted one of my all-time favorite soapboxes — it is a grand misconception to see “using data” as primarily an exercise of capturing data and then [...]