Tim wrote a white paper a little before I started working at Bulldog Solutions on multidimensional lead scoring. There’s now a quick videoof him explaining lead scoring as well. One thing that can be challenging is how to specifically take advantage of this approach. In a recent event we applied the principles behind multidimensional lead [...]
For a few years I’ve been reading up on and dealing with Gen Y. I’m probably a borderline Gen Y’er based on some definitions but have had a team that was half gen-yers in the past so I thought I’d share some thoughts. This article by Sarah Parez got me thinking about how Gen Y and specifically:
The changing dyanmics [...]
In this issue: Social media savvy, the best times for a Webinar, and how to make sure no leads are left behind. Get it now.
One of my favorite supermoms pulled out her Flip camera to show off at a recent birthday party, and I admit I nudged a small child out of the way to get a better look. Our home video camera is pretty cool, and the equipment we use here at Bulldog and at our studio partners is, of course, very cool. [...]
We sponsored a webinar put on by Hoover’s yesterday called Fusing Field Marketing and Sales (the archive of the event will be available soon). The main speaker was Tony Jaros of Sirius Decisions, and he talked about the “Demand Creation Ecosystem.” It’s a great overview of the major moving parts that a company’s sales and [...]
I attended the Online Community Best Practices: Measuring ROI and Web 2.0 webinar put on by Awareness today. Dave Carter, the Awareness CTO spoke about different types of communities and how the ROI of those communities would be measured in widely varying ways depending on the type of community and the objectives of it.
I actually [...]
If you are using Google Analytics, then you’ve seen this message on a recent login:
System Message: Analytics Processing Delay from April 30th to May 5th
Google Analytics experienced a data processing error from April 30th to May 5th. Almost all of the data has been recovered and is currently being reprocessed. The recovered data [...]
The subject of this post is the same as a presentation Sam Decker, CMO of Bazaarvoice, finished up at 1:00 today. The presentation was hosted by the Austin chapter of the American Marketing Association.
I was furisously typing on my iphone taking notes, I’m sure people thought I’m checking e-mail or text messaging so I thought [...]
Listen live to Tim Wilson, Bulldog’s VP, Services, interviewed on Marketing News Radio May 21 at 11:00 AM Central. Tim will speak on “Putting the Customer at the Center of Your Lead Scoring.”
Connie Bensen has a great post on Social Media Measurement. Some of the content is based on a Jeremiah Owyang webinar from back in January, but Connie extends the concepts from that webinar to be a really practical guide for developing a monthly report. It’s a guide that is applicable beyond social media measurement with [...]
