OpenID for BtoB? Not So Sure…Yet
May 5th, 2008 — Chris Parisi
OpenID is gaining more momentum these days. As a leader in IT at Bulldog Solutions, I find it an exciting prospect on many levels.
But I still have my reservations about its usefulness for BtoB marketing.
Developed by the open source community, OpenID is a platform attempting to simplify the online experience. The basic premise is that [...]