Oh, the Many Layers of Lead Qualification
May 23rd, 2008 — Tim Wilson
We sponsored a webinar put on by Hoover’s yesterday called Fusing Field Marketing and Sales (the archive of the event will be available soon). The main speaker was Tony Jaros of Sirius Decisions, and he talked about the “Demand Creation Ecosystem.” It’s a great overview of the major moving parts that a company’s sales and [...]