In this issue: Getting the best of both worlds with a video white paper and taking a fresh look at your marketing messaging. Get it now.

I came across this interesting development on Paul Conley’s website. Where he’s referring to some recent moves by the incumbents of the traditional media space.

It’s true. While the internet and its new breed online audience acquisition providers rely on content referrals, the traditional media industry relies on practices that somehow are [...]

The American Marketing Association will host Mark Clemente, senior VP of strategy and development for the CMO Council, for a July 9 live Webinar covering key findings from the CMO Council’s Business Gain from How You Retain report.
The report was produced in April by Global Fluency (which runs the CMO Council) with CSC, IBM and D&B. It addresses [...]

Some good info, although a surprisingly low-tech setup, at yesterday’s Interactive Austin 2008. Great observation came from Bill Leake, CEO of Apogee Search. (Come to think of it I don’t think I’ve ever seen Bill Leake speak at a conference and not have something insightful and useful to say.)
The topic was Integrating New Media into [...]

There have been a number of articles and blog posts in past few months on B2B marketing in a recession. What I wanted to do in this post is discuss specific initiatives marketers can undertake, I’ll likely follow-up with a series that includes the following:

Using lead scoring to identify high potential opportunities for sales to [...]

First off, I am not a professional blogger, I am a sales guy, which means I have no real discernible skill. However, for the good of sales and marketing alignment everywhere, I feel compelled to let marketers behind the velvet sales rope to be briefed on one of the closest held secrets of the sales [...]

Marketing to the IT buyer is the topic of a Webinar we’ll participate in on June 18 (you can register here) with BtoB Online. We’ve defined this elusive target as the people in an organization who “determine IT needs, identify features, specify products and recomment or authorize technology purchases at work.” They range from the [...]

BtoB Online’s special issue Lead Generation Guide 2008 is a really nice overview of our space. (Warning: “Space” is one of those cliche business terms I began using a few years ago to mock business-speak, and somehow it’s become part of my regular business lexicon. I can’t seem to shake it. Be careful what you mock!)
Striking [...]

The question Robert was asked about social media is “how will this help my sales”
This is such a complicated question but I want to get something simple to measure this in the hear and now, not get into some discussion about customers are doing your marketing for you discussions and it strengthens your brands. It [...]

I was at a dinner on Saturday night, and one of the fellows at my table was one of the co-founders of Broadnet. We asked him for the elevator pitch as to what the company did. He started with, “We do mass automated calling for political campaigns.” As a collective groan rose from the group, [...]