As a copywriter, there’s a certain amount of salesmanship that goes along with getting your words approved by the client. While I think it’s a mark of a good writer to be able to instantly jettison your copy (and ego) and start from scratch, I think it’s also important to be able to pitch your [...]

Eyeing Marketing posted some observations on our successful Refer a Colleague program for Marketing Watchdog Journal.
So, I was very happy when I received an email from bulldog solutions a couple of weeks ago when I noticed they were being creative with their refer a friend.  Instead of just telling their audience to forward it to [...]