The question Robert was asked about social media is “how will this help my sales”
This is such a complicated question but I want to get something simple to measure this in the hear and now, not get into some discussion about customers are doing your marketing for you discussions and it strengthens your brands. It [...]

I was at a dinner on Saturday night, and one of the fellows at my table was one of the co-founders of Broadnet. We asked him for the elevator pitch as to what the company did. He started with, “We do mass automated calling for political campaigns.” As a collective groan rose from the group, [...]