E-mail Marketing=PR for Efficacy. How Can This Be?
June 11th, 2008 — Amy Bills
BtoB Online’s special issue Lead Generation Guide 2008 is a really nice overview of our space. (Warning: “Space” is one of those cliche business terms I began using a few years ago to mock business-speak, and somehow it’s become part of my regular business lexicon. I can’t seem to shake it. Be careful what you mock!)
Striking [...]