Archive for June 26th, 2008

Marketing Watchdog Journal: Video in BtoB and Minimizing “Collateral” Damage (June 2008, Issue 52)

June 26th, 2008 — Amy Bills

In this issue: Getting the best of both worlds with a video white paper and taking a fresh look at your marketing messaging. Get it now.

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A clash of cultures

June 26th, 2008 — Koen De Witte

I came across this interesting development on Paul Conley’s website. Where he’s referring to some recent moves by the incumbents of the traditional media space.

It’s true. While the internet and its new breed online audience acquisition providers rely on content referrals, the traditional media industry relies on practices that somehow are [...]

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