Long ago* at Bulldog, when we were a company that focused primarily on planning and execution of Webinars, we’d refer jokingly to the process of audience creation as “getting butts in seats.” This was virtual butts in virtual seats, but the point was the same. Reaching the right people and generating enough interest to get [...]

RSS has been around for what seems like an eternity now, but truly since the late 1990s. If you are not familiar with RSS, here is a great video that gives a simple explanation.
Since its inception, RSS has been a great tool for technology teams, and a great way for end users to consume the [...]

There’s a good post over on The Social Organization blog titled Social Media Is Not Community. How could I not love a post with a title like that? Rachel Happe writes:
I’m finding that there is a lot of confusion between the concept of social media and the concept of community. They are often used interchangeably [...]

Lead scoring is a hot topic these days, and there are some awfully sharp minds trying to figure it out. Vtrenz has a white paper on the subject that has good information. We’ve got our own work on multidimensional lead scoring. The Pedowitz Group even tried to boil lead scoring down into “7 Easy Steps” [...]