Craft the E-mail that Gets ‘em in the Seats
July 22nd, 2008 — Amy Bills
Long ago* at Bulldog, when we were a company that focused primarily on planning and execution of Webinars, we’d refer jokingly to the process of audience creation as “getting butts in seats.” This was virtual butts in virtual seats, but the point was the same. Reaching the right people and generating enough interest to get [...]