Long ago* at Bulldog, when we were a company that focused primarily on planning and execution of Webinars, we’d refer jokingly to the process of audience creation as “getting butts in seats.” This was virtual butts in virtual seats, but the point was the same. Reaching the right people and generating enough interest to get them to commit to spending some time with you is both an art and a science. More a science with every passing day.

Next month we’ll host a Webinar on that very topic: Getting people in the “seats.” This session will focus on the message: what you say and how you say it to get people to engage with you. Lisa Harmon of the design firm Smith-Harmon and I will talk about some proven strategies, taken from our own playbooks at Bulldog and Smith-Harmon. We’ll cover, among other things, best practices for offering incentives; the “anatomy” of an e-mail; and the “talent search”-deciding who is going to deliver your message.

Register here. I think you’ll enjoy it.

*Note this is a relative term.

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