If ever there is an overused analogy when it comes to marketing, it’s got to be the dating analogy: you don’t ask someone to marry you the first time you meet them, you need to work at the relationship, you need to figure out where and why you are compatible, you need to be aware [...]

Sales and Marketing Functions must work in harmony to create and retain lead marketing balance.  When they don’t and work in silos, many departments are impacted; sales, marketing, corporate communications, finance and business operations.  Compare lead marketing to an ecosystem.  An ecosystem is defined as an interactive system established between a group of living creatures [...]