Gone in 51 Seconds
October 23rd, 2008 — Tom Pearson
I recently saw a blurb on EmailStatCenter.com that usability guru Jakob Nielsen said that readers only allot 51 seconds to e-mail newsletters.
51 seconds?
51 seconds is an eternity.
I write a lot of e-mail copy. And if I thought the reader was going to spend the better part of a minute on my prose, I’d take the [...]