In this month’s Marketing Watchdog Journal we took a little stroll down memory lane to review the findings from our BullData feature throughout the year. In each issue of Marketing Watchdog Journal, we share selected results from polls and surveys we conduct among the Bulldog community. Marcom specialist Tom Pearson laid them all out and took [...]

In 1972, the Moody Blues’ saccharine “Nights in White Satin” was knocked off the pop music charts by Elvis Presley’s “Burning Love.”
Think about this dethroning the next time you write a B2B marketing e-mail. Is your copy self-important, over-the-top, and fluffy, or is it a simple, to-the-point message?
Radio listeners in 1972 opted for Elvis’ concise, [...]