A Quick Lesson in E-mail Marketing from the Moody Blues and Elvis
November 13th, 2008 — Tom Pearson
In 1972, the Moody Blues’ saccharine “Nights in White Satin” was knocked off the pop music charts by Elvis Presley’s “Burning Love.”
Think about this dethroning the next time you write a B2B marketing e-mail. Is your copy self-important, over-the-top, and fluffy, or is it a simple, to-the-point message?
Radio listeners in 1972 opted for Elvis’ concise, [...]