A Quick Lesson in E-mail Marketing from the Moody Blues and Elvis
November 13th, 2008 — Tom Pearson
In 1972, the Moody Blues’ saccharine “Nights in White Satin” was knocked off the pop music charts by Elvis Presley’s “Burning Love.”
Think about this dethroning the next time you write a B2B marketing e-mail. Is your copy self-important, over-the-top, and fluffy, or is it a simple, to-the-point message?
Radio listeners in 1972 opted for Elvis’ concise, vibrant message over long-winded bombast.
Your readers will make the same choice when it comes to reading e-mail messaging.
Listen to “Nights in White Satin” here.
Get that song out of your head by listening to “Burning Love” here.
~Tom
Personally, I prefer “Nights in White Satin”.
November 14th, 2008 at 3:17 pmComparing pop songs to long-winded e-mails isn’t exactly fair. All songs are eventually replaced by other songs on the charts. That doesn’t necessarily mean one song is better than the other, only that each was considered equally as good as the other, only at different times. Try again, please!
November 15th, 2008 at 11:09 amExcellent content…keep up the good work!
November 15th, 2008 at 1:00 pmWith a screen name like flowergirl you should like nights in white satin and thats ok. Andie thinks you are talking about music not a highly focued message that sicks in your head. Buring love may not be sophisticated music but it sure does a good job of hammering home one message till it sticks, just like any good marketing copy.
November 20th, 2008 at 4:39 pm