All marketing programs consist of a number of marketing campaigns. We’ll share many of the lessons and best practices from our campaign managers that work with multiple clients on their lead marketing initiatives.
Sales and Marketing Functions must work in harmony to create and retain lead marketing balance. When they don’t and work in silos, many departments are impacted; sales, marketing, corporate communications, finance and business operations. Compare lead marketing to an ecosystem. An ecosystem is defined as an interactive system established between a group of living creatures [...]
As a copywriter, there’s a certain amount of salesmanship that goes along with getting your words approved by the client. While I think it’s a mark of a good writer to be able to instantly jettison your copy (and ego) and start from scratch, I think it’s also important to be able to pitch your [...]
Eyeing Marketing posted some observations on our successful Refer a Colleague program for Marketing Watchdog Journal.
So, I was very happy when I received an email from bulldog solutions a couple of weeks ago when I noticed they were being creative with their refer a friend. Instead of just telling their audience to forward it to [...]
I’d really recommend it for anyone who wants to generate more interest among bloggers who cover your space.
We did a subject line test for Marketing Watchdog Journal. We wanted to see if the possibility of winning a book would have at least as much appeal as winning an iPod, or as not winning anything at all. Short answer: Looks like it does.
Couldn’t agree more with this recent post on Anything Goes Marketing. The post highlights the promotion we produced for our upcoming Webinar on Five Easy Ways to Use Video for More Effective Online Marketing and reinforces our assertion that adding video to your online marketing can pay off.
Anticipating concerns about the complexity of video, blogger [...]
What’s that saying? Behind every good Webinar there’s a great Webinar company? Something like that?
Bulldog was recognized by association in a recent Internet Marketing blog entry praising BtoB Online’s revised design for e-mail communications for its webcast series, newsletters and other communications. The first example cited, an invitation for a recent Webinar featuring SiriusDecisions, was [...]
MarketingSherpa has a great case study today on podcasting for lead generation–specifically, leveraging existing content (in this case, a trade show speech) for a podcast. It seems like such a simple concept: Take the hard work you’ve already committed to developing a major industry speech, and make the most of it by going multimodal, turning [...]
And as promised, here’s our new briefing document, Media Planning for Lead Generation: New Opportunities in a Changing Landscape.
Our Marketing Watchdog Journal newsletter gets kudos this week in MotiveLab’s marketing blog. And you’ll hear more from MotiveLab and Bulldog next week when we launch a new briefing document, sponsored by Bulldog and written by MotiveLab co-founder Joel Granoff, a former Bulldog himself. (Actually, I’m not sure you can ever be a “former” Bulldog. [...]
