Capturing data and analyzing it is critical to evaluate the effectiveness of marketing efforts and make the right decisions. We’ll discuss concepts like A/B testing to taking business goals and ways to evaluate marketing campaign results against them, using real data collected from our campaings as much as possible.
Lead scoring is a hot topic these days, and there are some awfully sharp minds trying to figure it out. Vtrenz has a white paper on the subject that has good information. We’ve got our own work on multidimensional lead scoring. The Pedowitz Group even tried to boil lead scoring down into “7 Easy Steps” [...]
The American Marketing Association will host Mark Clemente, senior VP of strategy and development for the CMO Council, for a July 9 live Webinar covering key findings from the CMO Council’s Business Gain from How You Retain report.
The report was produced in April by Global Fluency (which runs the CMO Council) with CSC, IBM and D&B. It addresses [...]
First off, I am not a professional blogger, I am a sales guy, which means I have no real discernible skill. However, for the good of sales and marketing alignment everywhere, I feel compelled to let marketers behind the velvet sales rope to be briefed on one of the closest held secrets of the sales [...]
The question Robert was asked about social media is “how will this help my sales”
This is such a complicated question but I want to get something simple to measure this in the hear and now, not get into some discussion about customers are doing your marketing for you discussions and it strengthens your brands. It [...]
Tim wrote a white paper a little before I started working at Bulldog Solutions on multidimensional lead scoring. There’s now a quick videoof him explaining lead scoring as well. One thing that can be challenging is how to specifically take advantage of this approach. In a recent event we applied the principles behind multidimensional lead [...]
We sponsored a webinar put on by Hoover’s yesterday called Fusing Field Marketing and Sales (the archive of the event will be available soon). The main speaker was Tony Jaros of Sirius Decisions, and he talked about the “Demand Creation Ecosystem.” It’s a great overview of the major moving parts that a company’s sales and [...]
I attended the Online Community Best Practices: Measuring ROI and Web 2.0 webinar put on by Awareness today. Dave Carter, the Awareness CTO spoke about different types of communities and how the ROI of those communities would be measured in widely varying ways depending on the type of community and the objectives of it.
I actually [...]
If you are using Google Analytics, then you’ve seen this message on a recent login:
System Message: Analytics Processing Delay from April 30th to May 5th
Google Analytics experienced a data processing error from April 30th to May 5th. Almost all of the data has been recovered and is currently being reprocessed. The recovered data [...]
Connie Bensen has a great post on Social Media Measurement. Some of the content is based on a Jeremiah Owyang webinar from back in January, but Connie extends the concepts from that webinar to be a really practical guide for developing a monthly report. It’s a guide that is applicable beyond social media measurement with [...]
Rohit Bhargava’s post, OSG: The Secret Metric for Measurement Every Marketer Wants, has been bugging me ever since I first read it a couple of days ago. And it’s not just the redundancy of “metric for measurement” (as opposed to a “metric for yodeling?”). What has been sniggling away in the back of my brain [...]
