Think of this as eating your own dog food and airing your dirty laundry all in one. We’ll go over specific lead marketing projects and initiatives, their goals, results and outcomes. This will include new things we’re trying out as well as improvements to existing processes.
RSS has been around for what seems like an eternity now, but truly since the late 1990s. If you are not familiar with RSS, here is a great video that gives a simple explanation.
Since its inception, RSS has been a great tool for technology teams, and a great way for end users to consume the [...]
Eyeing Marketing posted some observations on our successful Refer a Colleague program for Marketing Watchdog Journal.
So, I was very happy when I received an email from bulldog solutions a couple of weeks ago when I noticed they were being creative with their refer a friend. Instead of just telling their audience to forward it to [...]
Content is king. I think we can agree: No matter how well planned and well financed, your lead marketing efforts fall flat if you aren’t saying something that the right people want to hear.
Content is also a killer. Transferring the thoughts in the minds of your company’s subject matter experts into material that’s engaging and [...]
Tim wrote a white paper a little before I started working at Bulldog Solutions on multidimensional lead scoring. There’s now a quick videoof him explaining lead scoring as well. One thing that can be challenging is how to specifically take advantage of this approach. In a recent event we applied the principles behind multidimensional lead [...]
We sponsored a webinar put on by Hoover’s yesterday called Fusing Field Marketing and Sales (the archive of the event will be available soon). The main speaker was Tony Jaros of Sirius Decisions, and he talked about the “Demand Creation Ecosystem.” It’s a great overview of the major moving parts that a company’s sales and [...]
OpenID is gaining more momentum these days. As a leader in IT at Bulldog Solutions, I find it an exciting prospect on many levels.
But I still have my reservations about its usefulness for BtoB marketing.
Developed by the open source community, OpenID is a platform attempting to simplify the online experience. The basic premise is that [...]
Welcome to our new and improved blog platform! We pride ourselves on our internal experimentation, in that our Marketing department is our R&D lab. In hindsight, our previous blog platform was a bit of a failed experiment. But, we try to fail forward, so, after watching our homegrown platform steadily lose ground to the mainstream [...]
I did a presentation to the Austin Eloqua user group meeting this afternoon, and there was enough interest in the material that it seemed worth sharing more broadly.
We did a subject line test for Marketing Watchdog Journal. We wanted to see if the possibility of winning a book would have at least as much appeal as winning an iPod, or as not winning anything at all. Short answer: Looks like it does.
Bulldog Solutions recently produced a Webinar titled, “The Art and Science of Forming Online Communities.” It was a great event, and something we’re involved in, support, and evangelize. During the event, we received the following question:
“B2B is a significantly different culture and has a very different way of creating relationships than B2C. I find [...]
