I just finished reading two interesting research briefs from Sirius Decisions. The first brief focused on Field Marketing Variable Compensation while the second brief focused on the “Brave New Demand Creation World.” Both briefs are highly informative and although stand out on their own, they also have some commonalities. Two common threads that stood out [...]

Not content to limit our blogging to our own space, BullBloggers will spread the word as guest bloggers on several industry blogs in the coming months. Look for postings from BullBloggers on the following blogs:
The Email Experience Council’s Voice of Email blog is a forum for the e-mail marketing industry. Among other nuggets on this [...]

Welcome!
Let’s start off with a thought provoker. We have ERP for the administrative processes. SFA/CRM for the sales process. And (finally?) we’re also starting to see (enterprise) marketing automation and management software (EMM) entering the B2B space.
Online technology, once again, is enabling a great deal of potential change. But as with every piece of technology, [...]