Hello all!
I just wanted to mention to you that EmailStatCenter.com has just released their EmailStatCenter.com’s State of Email Metrics Survey 2007. You should go and take a look at it. The one finding that jumped out at me is that 83% of respondents felt that standardization of email metrics are important. Great, [...]

I was just handed an article written by the Email Diva (it was hard copy, otherwise I would have the link).
Summarizing, the author stated that since there was no standardization in email metrics (citing EEC Whitepaper), one should seek out benchmarks from their Email Service Provider, or Marketing Sherpa, which is close to apples to [...]

Hello all!
I just got back from presenting at Innotech. There was a common theme I kept hearing in every presentation: metrics, metrics, metrics. Surprisingly though, there was little discussion of benchmarks (except for my talk). So, why do I seem to harp on this issue so much? Well, simply put, you can measure [...]