IT Marketing Challenges: Let Us Know

June 12th, 2008 — Amy Bills

Marketing to the IT buyer is the topic of a Webinar we’ll participate in on June 18 (you can register here) with BtoB Online. We’ve defined this elusive target as the people in an organization who “determine IT needs, identify features, specify products and recomment or authorize technology purchases at work.” They range from the [...]

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Behind Every Good Webinar…

August 21st, 2007 — Amy Bills

What’s that saying? Behind every good Webinar there’s a great Webinar company? Something like that?
Bulldog was recognized by association in a recent Internet Marketing blog entry praising BtoB Online’s revised design for e-mail communications for its webcast series, newsletters and other communications. The first example cited, an invitation for a recent Webinar featuring SiriusDecisions, was [...]

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