We did a subject line test for Marketing Watchdog Journal. We wanted to see if the possibility of winning a book would have at least as much appeal as winning an iPod, or as not winning anything at all. Short answer: Looks like it does.

What’s that saying? Behind every good Webinar there’s a great Webinar company? Something like that?
Bulldog was recognized by association in a recent Internet Marketing blog entry praising BtoB Online’s revised design for e-mail communications for its webcast series, newsletters and other communications. The first example cited, an invitation for a recent Webinar featuring SiriusDecisions, was [...]

Digital Web Magazine brings us the “7 Deadly Sins of Email Marketing”. All of them are worth noting, but a big shout out to number 2 “Failing to spam-check the email copy before sending.”
“As essential as testing the design of the newsletter, the content of the newsletter should be spam-checked before sending. … Messages containing [...]