Lead scoring is a hot topic these days, and there are some awfully sharp minds trying to figure it out. Vtrenz has a white paper on the subject that has good information. We’ve got our own work on multidimensional lead scoring. The Pedowitz Group even tried to boil lead scoring down into “7 Easy Steps” [...]

There have been a number of articles and blog posts in past few months on B2B marketing in a recession. What I wanted to do in this post is discuss specific initiatives marketers can undertake, I’ll likely follow-up with a series that includes the following:

Using lead scoring to identify high potential opportunities for sales to [...]

First off, I am not a professional blogger, I am a sales guy, which means I have no real discernible skill. However, for the good of sales and marketing alignment everywhere, I feel compelled to let marketers behind the velvet sales rope to be briefed on one of the closest held secrets of the sales [...]

Tim wrote a white paper a little before I started working at Bulldog Solutions on multidimensional lead scoring. There’s now a quick videoof him explaining lead scoring as well. One thing that can be challenging is how to specifically take advantage of this approach. In a recent event we applied the principles behind multidimensional lead [...]

Listen live to Tim Wilson, Bulldog’s VP, Services, interviewed on Marketing News Radio May 21 at 11:00 AM Central. Tim will speak on “Putting the Customer at the Center of Your Lead Scoring.”

I did a presentation to the Austin Eloqua user group meeting this afternoon, and there was enough interest in the material that it seemed worth sharing more broadly.