Eyeing Marketing posted some observations on our successful Refer a Colleague program for Marketing Watchdog Journal.
So, I was very happy when I received an email from bulldog solutions a couple of weeks ago when I noticed they were being creative with their refer a friend. Instead of just telling their audience to forward it to [...]
In this issue: Social media savvy, the best times for a Webinar, and how to make sure no leads are left behind. Get it now.
OpenID is gaining more momentum these days. As a leader in IT at Bulldog Solutions, I find it an exciting prospect on many levels.
But I still have my reservations about its usefulness for BtoB marketing.
Developed by the open source community, OpenID is a platform attempting to simplify the online experience. The basic premise is that [...]
We did a subject line test for Marketing Watchdog Journal. We wanted to see if the possibility of winning a book would have at least as much appeal as winning an iPod, or as not winning anything at all. Short answer: Looks like it does.
An update to my post in October on the Power of the iPod. I reported on an incentive in which we offered newsletter subscribers entry into a drawing for an iPod nano in exchange for their referral of colleagues to the newsletter. The colleagues had to subscribe in order to get their friend entered in [...]
Paul Dunay, the fantastic speaker from our recent Webinar on Making Sense of Social Media for BtoB Marketing, proved himself slightly more fantastic by taking time post-event to answer some of the questions we didn’t get to on the live event. This bonus Q&A will be published in our upcoming Marketing Watchdog Journal, so subscribe [...]
A toy-of-the-moment giveaway is a tricky tool for driving registration to a live Webinar. If the measure of success is lead quality, and ultimately, sales, attracting a bunch of registrants who are in it only for the iPod and aren’t anywhere close to the kind of prospect that’s a fit for your services isn’t really [...]
Our Marketing Watchdog Journal newsletter gets kudos this week in MotiveLab’s marketing blog. And you’ll hear more from MotiveLab and Bulldog next week when we launch a new briefing document, sponsored by Bulldog and written by MotiveLab co-founder Joel Granoff, a former Bulldog himself. (Actually, I’m not sure you can ever be a “former” Bulldog. [...]
