Word From the Wise

We’re fans here of Brian Carroll, the CEO of InTouch and an award winning BtoB marketing blogger who has a lot of very valid views on our business.
So we’re reading with much interest his announcement that InTouch has been acquired by MECLABS, parent company of MarketingSherpa. Interested to see what this partnership will bring.
–Amy

I was just handed an article written by the Email Diva (it was hard copy, otherwise I would have the link).
Summarizing, the author stated that since there was no standardization in email metrics (citing EEC Whitepaper), one should seek out benchmarks from their Email Service Provider, or Marketing Sherpa, which is close to apples to [...]

MarketingSherpa has a great case study today on podcasting for lead generation–specifically, leveraging existing content (in this case, a trade show speech) for a podcast. It seems like such a simple concept: Take the hard work you’ve already committed to developing a major industry speech, and make the most of it by going multimodal, turning [...]