The question Robert was asked about social media is “how will this help my sales”
This is such a complicated question but I want to get something simple to measure this in the hear and now, not get into some discussion about customers are doing your marketing for you discussions and it strengthens your brands. It [...]

Hello all!
I just got back from presenting at Innotech. There was a common theme I kept hearing in every presentation: metrics, metrics, metrics. Surprisingly though, there was little discussion of benchmarks (except for my talk). So, why do I seem to harp on this issue so much? Well, simply put, you can measure [...]

I just finished reading two interesting research briefs from Sirius Decisions. The first brief focused on Field Marketing Variable Compensation while the second brief focused on the “Brave New Demand Creation World.” Both briefs are highly informative and although stand out on their own, they also have some commonalities. Two common threads that stood out [...]