If ever there is an overused analogy when it comes to marketing, it’s got to be the dating analogy: you don’t ask someone to marry you the first time you meet them, you need to work at the relationship, you need to figure out where and why you are compatible, you need to be aware [...]

I did a presentation to the Austin Eloqua user group meeting this afternoon, and there was enough interest in the material that it seemed worth sharing more broadly.

What is nurturing?