MarketingSherpa has a great case study today on podcasting for lead generation–specifically, leveraging existing content (in this case, a trade show speech) for a podcast. It seems like such a simple concept: Take the hard work you’ve already committed to developing a major industry speech, and make the most of it by going multimodal, turning [...]

Came across this interesting report today in emarketer Daily:

We are in lead gen and not advertisement you say? Good catch! But that’s not my point. The point is that various industry sources agree that this mode will substantially grow in terms of adoption. Even though the same sources also notice today that frequent usage is [...]

It’s becoming a recurring theme in this blog. Any lead generation tactic is about trying to establish a conversation between a solution provider and his target audience. True lead generation management is about understanding all of the dynamics that let you set up those dialogs. For example: a lead-generation webinar is about much more than [...]