Rohit Bhargava’s post, OSG: The Secret Metric for Measurement Every Marketer Wants, has been bugging me ever since I first read it a couple of days ago. And it’s not just the redundancy of “metric for measurement” (as opposed to a “metric for yodeling?”). What has been sniggling away in the back of my brain [...]

I’d really recommend it for anyone who wants to generate more interest among bloggers who cover your space.

Next month we’re hosting a Webinar on that very topic: “How to Get Clients to Love Your Brand…and Spread the Word About It.”

One addition to SXSW Interactive, new for 2008, that I’m intrigued by is the Core Conversations. These are essentially a way to put structure around “hallway conversations” that are the most valuable parts of a conference like this.