There have been a number of articles and blog posts in past few months on B2B marketing in a recession. What I wanted to do in this post is discuss specific initiatives marketers can undertake, I’ll likely follow-up with a series that includes the following:

Using lead scoring to identify high potential opportunities for sales to [...]

First off, I am not a professional blogger, I am a sales guy, which means I have no real discernible skill. However, for the good of sales and marketing alignment everywhere, I feel compelled to let marketers behind the velvet sales rope to be briefed on one of the closest held secrets of the sales [...]

The question Robert was asked about social media is “how will this help my sales”
This is such a complicated question but I want to get something simple to measure this in the hear and now, not get into some discussion about customers are doing your marketing for you discussions and it strengthens your brands. It [...]