Quantum physics and persuasion
March 4th, 2008 — Koen De Witte
Lead marketing Setg Godin Quantum physics
Meatball Sundae Looking Pretty Good, I Guess
February 12th, 2008 — Amy Bills
We did a subject line test for Marketing Watchdog Journal. We wanted to see if the possibility of winning a book would have at least as much appeal as winning an iPod, or as not winning anything at all. Short answer: Looks like it does.