Social Media Is Not Community

July 14th, 2008 — Tim Wilson

There’s a good post over on The Social Organization blog titled Social Media Is Not Community. How could I not love a post with a title like that? Rachel Happe writes:
I’m finding that there is a lot of confusion between the concept of social media and the concept of community. They are often used interchangeably [...]

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Beware the Zealot

June 20th, 2008 — Amy Bills

Some good info, although a surprisingly low-tech setup, at yesterday’s Interactive Austin 2008. Great observation came from Bill Leake, CEO of Apogee Search. (Come to think of it I don’t think I’ve ever seen Bill Leake speak at a conference and not have something insightful and useful to say.)
The topic was Integrating New Media into [...]

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Social Media and Political Telephony

June 8th, 2008 — Tim Wilson

I was at a dinner on Saturday night, and one of the fellows at my table was one of the co-founders of Broadnet. We asked him for the elevator pitch as to what the company did. He started with, “We do mass automated calling for political campaigns.” As a collective groan rose from the group, [...]

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Is Gen Y Really All That Different

May 28th, 2008 — Kamran Shah

For a few years I’ve been reading up on and dealing with Gen Y. I’m probably a borderline Gen Y’er based on some definitions but have had a team that was half gen-yers in the past so I thought I’d share some thoughts.  This article by Sarah Parez got me thinking about how Gen Y and specifically:

The changing dyanmics [...]

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Marketing Watchdog Journal: Digital Translators and Lead Nurturing (May 2008, Issue 51)

May 27th, 2008 — Amy Bills

In this issue: Social media savvy, the best times for a Webinar, and how to make sure no leads are left behind. Get it now.

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Online Community Best Practices: Measuring ROI around Web 2.0

May 22nd, 2008 — Tim Wilson

I attended the Online Community Best Practices: Measuring ROI and Web 2.0 webinar put on by Awareness today. Dave Carter, the Awareness CTO spoke about different types of communities and how the ROI of those communities would be measured in widely varying ways depending on the type of community and the objectives of it.
I actually [...]

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How to build a business in the rise of social media

May 15th, 2008 — Kamran Shah

The subject of this post is the same as a presentation Sam Decker, CMO of Bazaarvoice, finished up at 1:00 today. The presentation was hosted by the Austin chapter of the American Marketing Association.
I was furisously typing on my iphone taking notes, I’m sure people thought I’m checking e-mail or text messaging so I thought [...]

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Still Working on those Last Miles

May 7th, 2008 — Amy Bills

If you take Internet access into account while planning your summer vacation, you’ll enjoy this post from Paul Dunay, blogger and BearingPoint Global Director of Integrated Marketing, about his family trip to Turkey during spring break.
My wife assured me that every hotel we were staying in had Internet access. Now you know, it’s been a decade or [...]

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Video of Sold Out Web 2.0 Panel

May 1st, 2008 — Amy Bills

Bulldog CEO Rob Solomon participated last night in a panel sponsored by the Austin Chamber of Commerce on “Today’s New Marketing Tools,” namely, Web 2.0 tactics such as blogs, video, LinkedIn, Twitter and the like. In fact, I chose a bird’s eye seat deliberately so I could watch the audience reaction to the event (yes, sometimes [...]

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Quantum physics and persuasion

March 4th, 2008 — Koen De Witte

Lead marketing Setg Godin Quantum physics

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