We did a subject line test for Marketing Watchdog Journal. We wanted to see if the possibility of winning a book would have at least as much appeal as winning an iPod, or as not winning anything at all. Short answer: Looks like it does.
An update to my post in October on the Power of the iPod. I reported on an incentive in which we offered newsletter subscribers entry into a drawing for an iPod nano in exchange for their referral of colleagues to the newsletter. The colleagues had to subscribe in order to get their friend entered in [...]
A toy-of-the-moment giveaway is a tricky tool for driving registration to a live Webinar. If the measure of success is lead quality, and ultimately, sales, attracting a bunch of registrants who are in it only for the iPod and aren’t anywhere close to the kind of prospect that’s a fit for your services isn’t really [...]
