Long ago* at Bulldog, when we were a company that focused primarily on planning and execution of Webinars, we’d refer jokingly to the process of audience creation as “getting butts in seats.” This was virtual butts in virtual seats, but the point was the same. Reaching the right people and generating enough interest to get [...]

I’m quoted in a DemandGenReport article today, “B2B Marketers Test New Web Seminar Formats to Maintain Registrant Numbers.” It’s a good snapshot of key trends in Webinars right now: The need to work harder in order to keep attendance numbers steady; the move toward rich media; experimentation with different formats and lengths.
We’ve had some success lately [...]

What’s that saying? Behind every good Webinar there’s a great Webinar company? Something like that?
Bulldog was recognized by association in a recent Internet Marketing blog entry praising BtoB Online’s revised design for e-mail communications for its webcast series, newsletters and other communications. The first example cited, an invitation for a recent Webinar featuring SiriusDecisions, was [...]

We hosted a live Webinar today to kick off a series based on our 5Ms framework for demand generation. Todd Davison, our president, was the speaker, and we had some fantastic audience questions and an overall engaging presentation.
Imagine my surprise, turned quickly to consternation, when minutes before the live event a window washer swooped through [...]