I’m quoted in a DemandGenReport article today, “B2B Marketers Test New Web Seminar Formats to Maintain Registrant Numbers.” It’s a good snapshot of key trends in Webinars right now: The need to work harder in order to keep attendance numbers steady; the move toward rich media; experimentation with different formats and lengths.
We’ve had some success lately [...]
Bulldog in this month’s Publishing Executive.
MarketingSherpa has a great case study today on podcasting for lead generation–specifically, leveraging existing content (in this case, a trade show speech) for a podcast. It seems like such a simple concept: Take the hard work you’ve already committed to developing a major industry speech, and make the most of it by going multimodal, turning [...]
Sirius Decisions’ latest newsletter included some interesting stats re: perceived effectiveness of lead gen tactics.
I remember a Forrester paper ‘B2B marketing needs a makeover -now’ that reported on the popularity of live events in the B2B mix. This is the exec summary: “Business marketers cling to marketing tactics that they admit fail to work as [...]
